Tell us about your business
A short form so your report has somewhere to go and we know whose business we are reading.
Build Something Great
Most founders have not — not for lack of caring, but because nothing ever demands it. Revenue comes in, problems get handled, the year ends.
30–45 minutes · 12 questions · A written strategic report
Start the assessmentWhat this is
AGPG asks four questions about your business in a fixed order: what you have built, where success is straining your infrastructure, what is genuinely broken, and what becomes possible once those constraints lift. It comes out of Something Great's coaching engagements, where it is the first work done with a founder — before a single goal is set or plan written.
The order is the method. You start with what the business has proven it can do, because that is the evidence any strategy has to build on. Then you separate strain from damage. Growing pains are the cost of success; pain points are broken regardless of it. Confusing the two is why founders spend years fixing the wrong thing.
There are no right answers and no score. You write about your own business in your own words, and the framework does the sorting.
A short form so your report has somewhere to go and we know whose business we are reading.
Four sections, three prompts each, one section at a time. No right answers. Every prompt needs a response.
A written strategic report you can read immediately, print, or keep for reference.
What you'll walk away with
Not a vague sense that something is off. The specific thing in the way, named plainly enough to act on.
Strain is the cost of growth and needs a bigger container. Broken needs repair. Treating one as the other is expensive.
What the business has proven it can do — the thing you draw on when you sell, hire, or ask a lender for money.
Not a list of twelve priorities. The thing to do next, and what has to be true first.
Founders who work with Something Great start here. The assessment is the same first conversation we have in a coaching engagement — and what you write becomes the working document if you decide to keep going.
Before you begin
Your information stays with Something Great. We use it to send your report and, if you want it, to follow up. Nothing is shared or sold.